Využití nových trendů v marketingové komunikaci ve veřejném sektoru = Application of new trends in marketing communication in public sector : teze disertační práce

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Bibliographic Details
Main Author	Ševčíková, Lenka, 1981- (Dissertant)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors	Kubík, Josef (Thesis advisor)
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2011
Series	Teze disertační práce = Doctoral thesis summary
Subjects	marketingová komunikace veřejný sektor communication in marketing public sector disertace teze dissertations abstracts
ISBN	9788074540608
Physical Description	31 s. : il. ; 21 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Information desk - 3rd floor	Call Number K/ŠEVČÍKOVÁ,L.