Formování image jako nástroje marketingového řízení firmy = The formation image as a tool of corporate marketing management : teze disertační práce

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Bibliographic Details
Main Author: Jurášková, Olga, 1966- (Dissertant)
Corporate Author: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors: Pavlů, Dušan, 1976- (Thesis advisor)
Format: Book
Language: Czech
Published: Zlín : Univerzita Tomáše Bati ve Zlíně, 2011
Series: Teze disertační práce
Subjects:
marketingový management
image organizace
identita organizace
marketing management
corporate image
corporate identity
disertace
teze
dissertations
abstracts
ISBN: 9788074540707
Physical Description: 54 s. ; 21 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Information desk - 3rd floor Call Number K/JURÁŠKOVÁ,O.

Status Description Location Call Number
In house loan Information desk - 3rd floor K/JURÁŠKOVÁ,O.

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