Formování image jako nástroje marketingového řízení firmy = The formation image as a tool of corporate marketing management : teze disertační práce

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Bibliographic Details
Main Author	Jurášková, Olga, 1966- (Dissertant)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors	Pavlů, Dušan, 1976- (Thesis advisor)
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2011
Series	Teze disertační práce
Subjects	marketingový management image organizace identita organizace marketing management corporate image corporate identity disertace teze dissertations abstracts
ISBN	9788074540707
Physical Description	54 s. ; 21 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Information desk - 3rd floor	Call Number K/JURÁŠKOVÁ,O.