Holdings: Towards effective place brand management :

Towards effective place brand management : branding European cities and regions

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Bibliographic Details
Other Authors:	Ashworth, G. J. 1941- (Editor), Kavaratzis, Mihalis (Editor)
Format:	Book
Language:	English
Published:	Cheltenham ; Northampton : Edward Elgar, 2010
Subjects:	marketingový management řízení značky regionální značky teritoriální marketing marketing management brand management regional brands regional marketing kolektivní monografie collective monographs
ISBN:	9781848442429
Physical Description:	xiv, 279 s. : il., mapy ; 25 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028	Description Location	FaME	Call Number	658/TOWARDS
Status In house loan	Description Location	Study room - 3rd floor	Call Number	658/TOWARDS

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028		FaME	658/TOWARDS
In house loan		Study room - 3rd floor	658/TOWARDS