Towards effective place brand management : branding European cities and regions

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Bibliographic Details
Other Authors	Ashworth, G. J. 1941- (Editor), Kavaratzis, Mihalis (Editor)
Format	Book
Language	English
Published	Cheltenham ; Northampton : Edward Elgar, 2010
Subjects	marketingový management řízení značky regionální značky teritoriální marketing marketing management brand management regional brands regional marketing kolektivní monografie collective monographs
ISBN	9781848442429
Physical Description	xiv, 279 s. : il., mapy ; 25 cm

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