Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics

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Bibliographic Details
Other Authors: Galician, Mary-Lou (Editor)
Format: Book
Language: English
Published: New York : Routledge, c2004
Subjects:
reklama a propagace > Spojené státy americké
masmédia > Spojené státy americké
reklama a propagace > etické a morální aspekty
reklamní strategie
strategický marketing
advertising > United States
mass media > United States
advertising > ethical and moral aspects
advertising strategy
strategic marketing
příručky
handbooks, manuals, etc
ISBN: 0789025345
0-7890-2535-3
Physical Description: 288 s. : il. (některé barev.) ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FMK Call Number 659/HANDBOOK
Status
Long term loan – Due : 31.12.2028  Recall This 		Description

Location
 FaME Call Number 659/HANDBOOK

Status Description Location Call Number
Long term loan - Due : 21.12.2028  Recall This FMK 659/HANDBOOK
Long term loan - Due : 31.12.2028  Recall This FaME 659/HANDBOOK

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