Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics

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Bibliographic Details
Other Authors Galician, Mary-Lou (Editor)
Format Book
LanguageEnglish
Published New York : Routledge, c2004
Subjects
reklama a propagace > Spojené státy americké
masmédia > Spojené státy americké
reklama a propagace > etické a morální aspekty
reklamní strategie
strategický marketing
advertising > United States
mass media > United States
advertising > ethical and moral aspects
advertising strategy
strategic marketing
příručky
handbooks, manuals, etc
Online AccessObsah
ISBN0789025345
0-7890-2535-3
Physical Description288 s. : il. (některé barev.) ; 23 cm

Cover

ikona Nápověda Glossary of Terms

Online Access

Obsah
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 659/HANDBOOK
Status Long term loan – Due: 21.12.2028 More Information Location FMC Call Number 659/HANDBOOK

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