Advertising research : theory and practice

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Bibliographic Details
Main Author Davis, Joel, 1950- (Author)
Format Book
LanguageEnglish
Published Boston : Prentice Hall, c2012
Edition2nd ed.
Subjects
reklama a propagace
sociologický výzkum
marketingový výzkum
advertising
sociological research
marketing research
monografie
monographs
ISBN9780132128322 0-13-212832-2
Physical Descriptionxxviii, 675 s. : il. ; 24 cm

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/DAVIS,J.J.
Status Long term loan More Information Location FMC Call Number 659/DAVIS,J.J.

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