Advertising research : theory and practice

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Bibliographic Details
Main Author: Davis, Joel, 1950- (Author)
Format: Book
Language: English
Published: Boston : Prentice Hall, c2012
Edition: 2nd ed.
Subjects:
reklama a propagace
sociologický výzkum
marketingový výzkum
advertising
sociological research
marketing research
monografie
monographs
ISBN: 9780132128322 0-13-212832-2
Physical Description: xxviii, 675 s. : il. ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.10.2025 		Description

Location
 FMK Call Number 659/DAVIS,J.J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/DAVIS,J.J.

Status Description Location Call Number
Long term loan - Due : 01.10.2025 FMK 659/DAVIS,J.J.
In house loan Study room - 3rd floor 659/DAVIS,J.J.

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