Product placement : the analysis of a marketing communication instrument

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Bibliographic Details
Main Author	Bueß, Johanna (Author)
Format	Book
Language	English
Published	Hamburg : Diplomica, 2004
Subjects	marketingová komunikace marketing filmy televizní pořady média communication in marketing films television programs media diplomové práce master's theses
ISBN	9783838680255
Physical Description	60 s. : il. ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/BUEß,J.

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