Holdings: Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Saved in:

Bibliographic Details
Main Author:	Shimp, Terence A., 1944- (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio : South-Western Cengage Learning, c2010
Edition:	8th ed.
Subjects:	marketingová komunikace reklama a propagace management prodeje communication in marketing advertising sales management učebnice textbooks
ISBN:	9780324593600 0-324-59360-0
Physical Description:	xx, 668 s. : il. (některé barev.) ; 29 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 01.10.2025 Recall This	Description Location	FMK	Call Number	339.138/SHIMP,T.A.

Status	Description	Location	Call Number
Long term loan - Due : 01.10.2025 Recall This		FMK	339.138/SHIMP,T.A.