Advertising, promotion, and other aspects of integrated marketing communications

Saved in:
Bibliographic Details
Main Author Shimp, Terence A., 1944- (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : South-Western Cengage Learning, c2010
Edition8th ed.
Subjects
marketingová komunikace
reklama a propagace
management prodeje
communication in marketing
advertising
sales management
učebnice
textbooks
ISBN9780324593600
0-324-59360-0
Physical Descriptionxx, 668 s. : il. (některé barev.) ; 29 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FMC Call Number 339.138/SHIMP,T.A.

Similar Items