Brand management : research, theory and practice

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Bibliographic Details
Main Authors	Heding, Tilde (Author), Knudtzen, Charlotte F. (Author), Bjerre, Mogens, 1959- (Author)
Format	Book
Language	English
Published	London : Routledge, 2009
Edition	1st ed.
Subjects	řízení značky obchodní značky brand management brand name products monografie monographs
ISBN	9780415443272
Physical Description	xviii, 267 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/HEDING,T.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/HEDING,T.

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