Social media marketing : game theory and the emergence of collaboration

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Bibliographic Details
Main Author	Anderson, Eric (Author)
Format	Book
Language	English
Published	Heidelberg : Springer, 2010
Subjects	marketing sociální média teorie her internetový marketing social media game theory Internet marketing monografie monographs
ISBN	9783642132988
Physical Description	x, 188 s. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/ANDERSON,E.

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