What is branding?

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Bibliographic Details
Main Author	Healey, Matthew (Author)
Format	Book
Language	English
Published	Mies, Switzerland ; Hove : RotoVision, 2008
Series	Essential design handbooks
Subjects	řízení značky obchodní značky marketingová komunikace reklama a propagace brand management brand name products communication in marketing advertising příručky případové studie handbooks, manuals, etc case studies
ISBN	9782940361458 2-940361-45-2
Physical Description	256 s. : il. (převážně barev.), portréty ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/HEALEY,M.