Marketing 3.0 : from products to customers to the human spirit

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format	Book
Language	English
Published	Hoboken : John Wiley & Sons, c2010
Subjects	marketing marketing > sociologické aspekty marketing > kulturní aspekty marketing > environmentální aspekty marketing > sociological aspects marketing > cultural aspects marketing > environmental aspects příručky handbooks, manuals, etc
ISBN	9780470598825
Physical Description	xv, 188 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 339.138/KOTLER,P.

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Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Study room UH	Call Number 339.138/KOTLER,P.