Marketing 3.0 : from products to customers to the human spirit

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language: English
Published: Hoboken : John Wiley & Sons, c2010
Subjects:
marketing
marketing > sociologické aspekty
marketing > kulturní aspekty
marketing > environmentální aspekty
marketing > sociological aspects
marketing > cultural aspects
marketing > environmental aspects
příručky
handbooks, manuals, etc
ISBN: 9780470598825
Physical Description: xv, 188 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Study room UH Call Number 339.138/KOTLER,P.
Status
Long term loan – Due : 01.03.2025 		Description

Location
 FMK Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.

Status Description Location Call Number
30 days Study room UH 339.138/KOTLER,P.
Long term loan - Due : 01.03.2025 FMK 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.

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