Designing brand identity : an essential guide for the entire branding team

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Bibliographic Details
Main Author: Wheeler, Alina, 1948- (Author)
Format: Book
Language: English
Published: Hoboken, N.J. : John Wiley & Sons, c2009
Edition: 3rd ed.
Subjects:
řízení značky
obchodní značky
identita organizace
image organizace
grafický design
brand management
brand name products
corporate identity
corporate image
graphic design
případové studie
case studies
ISBN: 9780470401422 0-470-40142-7
Physical Description: ix, 310 s. : il. (většinou barev.) ; 29 cm

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