The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

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Bibliographic Details
Main Author:	Scott, David Meerman (Author)
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010
Edition:	2nd ed.
Subjects:	internetový marketing public relations internetová reklama internetová komunikace internetové sociální sítě Internet marketing Internet advertising Internet communication Internet social networks příručky handbooks, manuals, etc
ISBN:	9780470547816
Physical Description:	xxx, 288 s. ; 23 cm