The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

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Bibliographic Details
Main Author	Scott, David Meerman (Author)
Format	Book
Language	English
Published	Hoboken, N.J. : Wiley, c2009
Subjects	internetový marketing public relations internetová reklama internetová komunikace Internet marketing Internet advertising Internet communication příručky handbooks, manuals, etc
ISBN	9780470379288
Physical Description	xxxi, 287 s. ; 22 cm

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Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Study room UH	Call Number 339.138/SCOTT,D.M.

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