The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

• Main Author: Scott, David Meerman (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : Wiley, c2010
• Edition: 2nd ed.
• Subjects: internetový marketing; public relations; internetová reklama; internetová komunikace; internetové sociální sítě; Internet marketing; Internet advertising; Internet communication; Internet social networks; příručky; handbooks, manuals, etc
• ISBN: 9780470547816
• Physical Description: xxx, 288 s. ; 23 cm