Connecting with consumers : marketing for new marketplace realities

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Bibliographic Details
Main Author	Kimmel, Allan J. (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, c2010
Subjects	strategický marketing marketingová komunikace strategic marketing communication in marketing příručky handbooks, manuals, etc
ISBN	9780199556519 0-19-955651-2
Physical Description	xvi, 333 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/KIMMEL,A.J.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/KIMMEL,A.J.

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