Connecting with consumers : marketing for new marketplace realities

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Bibliographic Details
Main Author: Kimmel, Allan J. (Author)
Format: Book
Language: English
Published: Oxford : Oxford University Press, c2010
Subjects:
strategický marketing
marketingová komunikace
strategic marketing
communication in marketing
příručky
handbooks, manuals, etc
ISBN: 9780199556519 0-19-955651-2
Physical Description: xvi, 333 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/KIMMEL,A.J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KIMMEL,A.J.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/KIMMEL,A.J.
In house loan Study room - 3rd floor 339.138/KIMMEL,A.J.

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