From customer retention to a holistic stakeholder management system : living a vision

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Bibliographic Details
Main Authors Huber, Margit (Author), O'Gorman, Susanne (Author)
Format Book
LanguageEnglish
Published Berlin ; Heidelberg : Springer, 2008
Subjects
stakeholders
řízení vztahů se zákazníky
customer relationship management
kolektivní monografie
collective monographs
ISBN9783540774297
Physical Descriptionxvii, 203 s. : il., grafy, portréty ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/FROM

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