Direct and database marketing

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Bibliographic Details
Main Author McCorkell, Graeme, 1934- (Author)
Corporate Author Institute of Direct Marketing
Format Book
LanguageEnglish
Published London : Kogan Page, 1997
Edition1st pub.
Subjects
přímý marketing
databáze
marketingová komunikace
direct marketing
databases
communication in marketing
ISBN0749419601
Physical Description315 s. : il. ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/McCORKELL,G.
Status 30 days More Information Location Open access collection Call Number 339.138/McCORKELL,G.

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