Direct and database marketing

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Bibliographic Details
Main Author: McCorkell, Graeme, 1934- (Author)
Corporate Author: Institute of Direct Marketing
Format: Book
Language: English
Published: London : Kogan Page, 1997
Edition: 1st pub.
Subjects:
přímý marketing
databáze
marketingová komunikace
direct marketing
databases
communication in marketing
ISBN: 0749419601
Physical Description: 315 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/McCORKELL,G.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/McCORKELL,G.

Status Description Location Call Number
30 days Open access collection 339.138/McCORKELL,G.
In house loan Study room - 3rd floor 339.138/McCORKELL,G.

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