Manage for profit, not for market share : a guide to greater profits in highly contested markets

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Bibliographic Details
Main Authors	Simon, Hermann, 1947- (Author), Bilstein, Frank F., 1971- (Author), Luby, Frank, 1964- (Author)
Format	Book
Language	English
Published	Boston, Mass. : Harvard Business School Press, c2006
Subjects	podnikový management zisk strategický management strategický marketing industrial management profit strategic planning strategic marketing případové studie case studies
Online Access	Obsah
ISBN	1591395267 978-1-59139-526-3
Physical Description	232 s. : il. ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SIMON,H.