Strategic integrated marketing communication : theory and practice
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Amsterdam ; London :
Butterworth-Heinemann,
c2008
|
| Subjects | |
| ISBN | 9780750679800 |
| Physical Description | xiii, 308 s. : il. ; 25 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status 30 days | More Information | Location Open access collection | Call Number 339.138/PERCY,L. |