Global marketing : a decision-oriented approach

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Bibliographic Details
Main Author: Hollensen, Svend (Author)
Format: Book
Language: English
Published: Harlow ; New York : Financial Times/Prentice Hall, 2010
Edition: 5th ed.
Subjects:
marketing
strategický marketing
mezinárodní marketing
strategic marketing
export marketing
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN: 9780273726227
Physical Description: xliii, 756 s. : il. ; 27 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/HOLLENSEN,S.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/HOLLENSEN,S.

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