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Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors:	Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin, c2010
Edition:	12th ed.
Subjects:	marketing strategický marketing strategic marketing učebnice textbooks
ISBN:	9780073404813 0-07-340481-0
Physical Description:	xxxix, 691 s. : il. (některé barev.) ; 28 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2028 Recall This	Description Location	FaME	Call Number	339.138/PERREAULT,W.D.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2028 Recall This		FaME	339.138/PERREAULT,W.D.