Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors	Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill/Irwin, c2010
Edition	12th ed.
Subjects	marketing strategický marketing strategic marketing učebnice textbooks
ISBN	9780073404813 0-07-340481-0
Physical Description	xxxix, 691 s. : il. (některé barev.) ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 339.138/PERREAULT,W.D.

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