A short course in international marketing blunders : mistakes made by companies that should have known better

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Bibliographic Details
Main Author White, Michael, 1951- (Author)
Format Book
LanguageEnglish
Published Brno : Tribun EU, [2009]
Edition1st ed. at Tribun EU
SeriesLibrix.eu
Short course in international trade series
Subjects
ISBN9788073997519
Physical Descriptionx, 178 s. ; 26 cm

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 658/WHITE,M.D.
Status 30 days More Information Location Open access collection Call Number 658/WHITE,M.D.