A short course in international marketing blunders : mistakes made by companies that should have known better

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Bibliographic Details
Main Author: White, Michael, 1951- (Author)
Format: Book
Language: English
Published: Brno : Tribun EU, [2009]
Edition: 1st ed. at Tribun EU
Series: Librix.eu
Short course in international trade series
Subjects:
mezinárodní marketing
export marketing
učebnice
textbooks
ISBN: 9788073997519
Physical Description: x, 178 s. ; 26 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 658/WHITE,M.D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/WHITE,M.D.

Status Description Location Call Number
30 days Open access collection 658/WHITE,M.D.
In house loan Study room - 3rd floor 658/WHITE,M.D.

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