Emotional branding : the new paradigm for connecting brands to people

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Bibliographic Details
Main Author: Gobé, Marc (Author)
Format: Book
Language: English
Published: New York : Allworth Press, c2009
Edition: Updated and rev. ed.
Subjects:
řízení značky
řízení vztahů se zákazníky
spotřebitelské chování
sociologie spotřeby
marketingový výzkum
brand management
customer relationship management
consumer behavior
sociology of consumption
marketing research
studie
studies
ISBN: 9781581156720
Physical Description: xxxiv, 325 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/GOBÉ,M.
Status
Long term loan – Due : 22.12.2025 		Description

Location
 FaME Call Number 659/GOBÉ,M.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/GOBÉ,M.
Long term loan - Due : 22.12.2025 FaME 659/GOBÉ,M.

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