Holdings: Brand failures :

Brand failures : the truth about the 100 biggest branding mistakes of all time

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Bibliographic Details
Main Author:	Haig, Matt, 1975- (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2003
Subjects:	obchodní značky řízení značky brand name products brand management monografie monographs
ISBN:	0749439270 978-0-7494-4433-4
Physical Description:	xii, 260 s. ; 22 cm

Status	Description	Location	Call Number
Status Long term loan – Due : 22.12.2025 Recall This	Description Location	FaME	Call Number	658/HAIG,M.

Status	Description	Location	Call Number
Long term loan - Due : 22.12.2025 Recall This		FaME	658/HAIG,M.