Brand failures : the truth about the 100 biggest branding mistakes of all time

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Bibliographic Details
Main Author Haig, Matt, 1975- (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2003
Subjects
obchodní značky
řízení značky
brand name products
brand management
monografie
monographs
ISBN0749439270 978-0-7494-4433-4
Physical Descriptionxii, 260 s. ; 22 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 658/HAIG,M.

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