Consumer behavior and culture : consequences for global marketing and advertising

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Bibliographic Details
Main Author Mooij, Marieke de, 1943- (Author)
Format Book
LanguageEnglish
Published London : SAGE, 2011
Edition2nd ed.
Subjects
spotřebitelské chování
mezinárodní marketing
sociologie spotřeby
consumer behavior
export marketing
sociology of consumption
monografie
monographs
ISBN9781412979900
Physical Descriptionxv, 400 s. : il. ; 24 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FAI Call Number 366/MOOIJ,M.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 366/MOOIJ,M.

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