Strategic brand management : a European perspective

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Bibliographic Details
Main Authors	Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format	Book
Language	English
Published	Harlow : Financial Times Prentice Hall, c2008
Subjects	řízení značky strategický management marketingový management brand management strategic planning marketing management monografie monographs
ISBN	9780273706328
Physical Description	xxvi, 829 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/KELLER,K.