Strategic brand management : a European perspective

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Bibliographic Details
Main Authors: Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format: Book
Language: English
Published: Harlow : Financial Times Prentice Hall, c2008
Subjects:
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
monografie
monographs
ISBN: 9780273706328
Physical Description: xxvi, 829 s. : il. ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.10.2025  Recall This 		Description

Location
 FMK Call Number 005/KELLER,K.
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FaME Call Number 005/KELLER,K.L.

Status Description Location Call Number
Long term loan - Due : 01.10.2025  Recall This FMK 005/KELLER,K.
Long term loan - Due : 21.12.2028  Recall This FaME 005/KELLER,K.L.

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