Holdings: Marketing metaphoria :

Marketing metaphoria : what deep metaphors reveal about the minds of consumers

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Bibliographic Details
Main Authors:	Zaltman, Gerald, 1938- (Author), Zaltman, Lindsay H. (Author)
Format:	Book
Language:	English
Published:	Boston : London : Harvard Business Press ; McGraw-Hill [distributor], c2008
Subjects:	spotřebitelské chování úspěch v podnikání consumer behavior success in business monografie monographs
ISBN:	9781422121153
Physical Description:	xxi, 230 s., [8] s. obr. příl. : il. ; 24 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	366/ZALTMAN,G.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	366/ZALTMAN,G.