Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Saved in:
Bibliographic Details
Main Authors Zaltman, Gerald, 1938- (Author), Zaltman, Lindsay H. (Author)
Format Book
LanguageEnglish
Published Boston : London : Harvard Business Press ; McGraw-Hill [distributor], c2008
Subjects
spotřebitelské chování
úspěch v podnikání
consumer behavior
success in business
monografie
monographs
ISBN9781422121153
Physical Descriptionxxi, 230 s., [8] s. obr. příl. : il. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 366/ZALTMAN,G.

Similar Items