The 22 immutable laws of branding : how to build a product or service into a world-class brand

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Bibliographic Details
Main Authors Ries, Al (Author), Ries, Laura (Author)
Format Book
LanguageEnglish
Published New York : HarperBusiness, c1998
Edition1st ed.
Subjects
obchodní značky
řízení značky
brand name products
brand management
příručky
handbooks, manuals, etc
ISBN0887309372
Physical Descriptionviii, 182 s. : il. ; 22 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 658/RIES,A.

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