Holdings: Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Authors:	Arens, William F. (Author), Weigold, Michael F., 1958- (Author), Arens, Christian (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin, 2011
Edition:	13th ed.
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing monografie monographs
ISBN:	9780071220606 0-07-122060-7
Physical Description:	xl, 774 s. : il. ; 28 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/ARENS,W.F.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/ARENS,W.F.