Contemporary advertising and integrated marketing communications

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Bibliographic Details
Main Authors	Arens, William F. (Author), Weigold, Michael F., 1958- (Author), Arens, Christian (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill/Irwin, 2011
Edition	13th ed.
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing monografie monographs
ISBN	9780071220606 0-07-122060-7
Physical Description	xl, 774 s. : il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/ARENS,W.F.

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