The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

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Bibliographic Details
Main Author	Neumeier, Marty (Author)
Corporate Author	American Institute of Graphic Arts
Format	Book
Language	English
Published	Berkekley, CA : New Riders, c2006
Edition	Rev. ed.
Subjects	řízení značky obchodní značky marketingová komunikace brand management brand name products communication in marketing příručky handbooks, manuals, etc
Online Access	Obsah
ISBN	0321348109 978-0-321-34810-4
Physical Description	194 s. : il. ; 21 cm

Online Access

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/NEUMEIER,M.