The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

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Bibliographic Details
Main Author: Neumeier, Marty (Author)
Corporate Author: American Institute of Graphic Arts
Format: Book
Language: English
Published: Berkekley, CA : New Riders, c2006
Edition: Rev. ed.
Subjects:
řízení značky
obchodní značky
marketingová komunikace
brand management
brand name products
communication in marketing
příručky
handbooks, manuals, etc
ISBN: 0321348109
978-0-321-34810-4
Physical Description: 194 s. : il. ; 21 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FMK Call Number 005/NEUMEIER,M.

Status Description Location Call Number
Long term loan - Due : 21.12.2028  Recall This FMK 005/NEUMEIER,M.

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