Media promotion and marketing for broadcasting, cable, and the Internet

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Bibliographic Details
Other Authors: Eastman, Susan Tyler, 1939- (Editor), Ferguson, Douglas A. (Editor), Klein, Robert A., 1928- (Editor)
Format: Book
Language: English
Published: Amsterdam ; Boston : Elsevier/Focal Press, c2006
Edition: 5th ed.
Subjects:
reklama a propagace
marketing
masmédia
televizní vysílání
rozhlasové vysílání
kabelová televize
advertising
mass media
television broadcasting
radio broadcasting
cable television
ISBN: 0240807626
978-0-240-80762-1
Physical Description: xiv, 335 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources
Status Description Location Call Number
Status
30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 659/MEDIA
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FMK Call Number 659/MEDIA
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/MEDIA

Status Description Location Call Number
30 days - deposit  Place a Hold Depository 659/MEDIA
Long term loan - Due : 21.12.2028 FMK 659/MEDIA
In house loan Study room - 3rd floor 659/MEDIA

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