Media promotion and marketing for broadcasting, cable, and the Internet

Saved in:

Bibliographic Details
Other Authors	Eastman, Susan Tyler, 1939- (Editor), Ferguson, Douglas A. (Editor), Klein, Robert A., 1928- (Editor)
Format	Book
Language	English
Published	Amsterdam ; Boston : Elsevier/Focal Press, c2006
Edition	5th ed.
Subjects	reklama a propagace marketing masmédia televizní vysílání rozhlasové vysílání kabelová televize advertising mass media television broadcasting radio broadcasting cable television
Online Access	Obsah Vydavatelská anotace
ISBN	0240807626 978-0-240-80762-1
Physical Description	xiv, 335 s. : il. ; 23 cm

Cover

Glossary of Terms

Online Access

Obsah
Vydavatelská anotace

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/MEDIA
Status 30 days - deposit	More Information	Location Depository	Call Number 659/MEDIA
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 659/MEDIA