Strategic advertising management

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Bibliographic Details
Main Authors: Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
Format: Book
Language: English
Published: Oxford ; New York : Oxford University Press, 2009
Edition: 3rd ed.
Subjects:
reklama a propagace
marketingová komunikace
reklamní strategie
advertising
communication in marketing
advertising strategy
ISBN: 9780199532575
Physical Description: xviii, 424 s. : il. (některé barev.) ; 25 cm

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ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 01.06.2027 		Description

Location
 FaME Call Number 659/PERCY,L.
Status
30 days 		Description

Location
 Open access collection Call Number 659/PERCY,L.

Status Description Location Call Number
Long term loan - Due : 01.06.2027 FaME 659/PERCY,L.
30 days Open access collection 659/PERCY,L.

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