Strategic advertising management

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Bibliographic Details
Main Authors	Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
Format	Book
Language	English
Published	Oxford ; New York : Oxford University Press, 2009
Edition	3rd ed.
Subjects	reklama a propagace marketingová komunikace reklamní strategie advertising communication in marketing advertising strategy
Online Access	Obsah Vydavatelská anotace
ISBN	9780199532575
Physical Description	xviii, 424 s. : il. (některé barev.) ; 25 cm

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Vydavatelská anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/PERCY,L.
Status Long term loan – Due: 01.06.2027	More Information	Location FaME	Call Number 659/PERCY,L.