Marketing for hospitality and tourism

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
Format	Book
Language	English
Published	Boston : Pearson, 2010
Edition	5th ed., International ed.
Subjects	cestovní ruch marketing destinací management cestovního ruchu marketingová komunikace pohostinství pohostinská zařízení marketingový management marketing cestovního ruchu tourism destination marketing tourism management communication in marketing catering trade catering facilities marketing management tourism marketing případové studie učebnice case studies textbooks
ISBN	9780132453134 0-13-245313-4
Physical Description	xxiii, 683 s. : il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 338/KOTLER,P.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 338.3/.4/KOTLER,P.