Holdings: Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, 2010
Edition:	5th ed., International ed.
Subjects:	cestovní ruch marketing destinací management cestovního ruchu marketingová komunikace pohostinství pohostinská zařízení marketingový management marketing cestovního ruchu tourism destination marketing tourism management communication in marketing catering trade catering facilities marketing management tourism marketing případové studie učebnice case studies textbooks
ISBN:	9780132453134 0-13-245313-4
Physical Description:	xxiii, 683 s. : il. ; 28 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028	Description Location	FaME	Call Number	338.3/.4/KOTLER,P.
Status 30 days	Description Location	Open access collection	Call Number	338/KOTLER,P.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028		FaME	338.3/.4/KOTLER,P.
30 days		Open access collection	338/KOTLER,P.