Holdings: Global marketing :

Global marketing : foreign entry, local marketing & global management

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Bibliographic Details
Main Author:	Johansson, Johny K. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw Hill, c2009
Edition:	5th ed.
Series:	McGraw-Hill International edition
Subjects:	mezinárodní marketing marketingový management international marketing marketing management učebnice textbooks
ISBN:	9780071263627 007-126362-4
Physical Description:	xix, 662 s. : il. ; 28 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/JOHANSSON,J.K.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/JOHANSSON,J.K.