Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author	Mooij, Marieke de, 1943- (Author)
Format	Book
Language	English
Published	Los Angeles : SAGE, c2010
Edition	3rd ed.
Subjects	mezinárodní marketing reklama a propagace interkulturní komunikace regionální kultura export marketing advertising intercultural communication regional culture monografie monographs
ISBN	9781412970419
Physical Description	xviii, 323 s. : il. ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/MOOIJ,M.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 659/MOOIJ,M.