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Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author:	Mooij, Marieke de, 1943- (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, c2010
Edition:	3rd ed.
Subjects:	mezinárodní marketing reklama a propagace interkulturní komunikace regionální kultura export marketing advertising intercultural communication regional culture monografie monographs
ISBN:	9781412970419
Physical Description:	xviii, 323 s. : il. ; 26 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028	Description Location	FaME	Call Number	659/MOOIJ,M.
Status 30 days	Description Location	Open access collection	Call Number	659/MOOIJ,M.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028		FaME	659/MOOIJ,M.
30 days		Open access collection	659/MOOIJ,M.