Holdings: What makes winning brands different

What makes winning brands different

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Bibliographic Details
Main Author:	Buchholz, Andreas, 1963- (Author)
Other Authors:	Wördemann, Wolfram, 1965-
Format:	Book
Language:	English
Published:	Chichester : Wiley, 2000
Subjects:	obchodní značky oceňování obchodní značky řízení značky marketingový management brand name products valuation of brand name products brand management marketing management
ISBN:	0471720259
Physical Description:	222 s. ; 24 cm

Cover

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	658/BUCHHOLZ,A.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	658/BUCHHOLZ,A.