Holdings: Advertising media planning :

Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors:	Kelley, Larry D., 1955- (Author), Jugenheimer, Donald W., 1943- (Author)
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2008
Edition:	2nd ed.
Subjects:	reklamní média obchodní značky řízení značky advertising media brand name products brand management příručky handbooks, manuals, etc
ISBN:	9780765620323
Physical Description:	viii, 188 s. : il. ; 23 cm

Online Access: Online Resources

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	659/KELLEY,L.D.

Status	Description	Location	Call Number
30 days		Open access collection	659/KELLEY,L.D.