Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors	Kelley, Larry D., 1955- (Author), Jugenheimer, Donald W., 1943- (Author)
Format	Book
Language	English
Published	Armonk, N.Y. : M.E. Sharpe, c2008
Edition	2nd ed.
Subjects	reklamní média obchodní značky řízení značky advertising media brand name products brand management příručky handbooks, manuals, etc
Online Access	Obsah
ISBN	9780765620323
Physical Description	viii, 188 s. : il. ; 23 cm

Online Access

Obsah

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/KELLEY,L.D.