Global marketing management : a casebook

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Bibliographic Details
Main Authors	Quelch, John A., 1951- (Author), Bartlett, Christopher A., 1943- (Author)
Format	Book
Language	English
Published	Mason, OH : Thomson/South-Western, c2006
Edition	5th ed. /
Subjects	marketingový management mezinárodní marketing marketing management export marketing případové studie case studies
ISBN	0324322844
Physical Description	viii, 680 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/QUELCH,J.A.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/QUELCH,J.A.