Global marketing management : a casebook

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Bibliographic Details
Main Authors: Quelch, John A., 1951- (Author), Bartlett, Christopher A., 1943- (Author)
Format: Book
Language: English
Published: Mason, OH : Thomson/South-Western, c2006
Edition: 5th ed. /
Subjects:
marketingový management
mezinárodní marketing
marketing management
export marketing
případové studie
case studies
ISBN: 0324322844
Physical Description: viii, 680 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/QUELCH,J.A.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/QUELCH,J.A.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/QUELCH,J.A.
In house loan Study room - 3rd floor 339.138/QUELCH,J.A.

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